by Margot Carmichael Lester | Apr 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...
by Margot Carmichael Lester | Mar 31, 2020 | What-Not
Stay-at-home orders can make you feel a little nutty.(Me in 1980. Not sure why I had my pants on my head, or why my Dad had the camera ready) Advice for managing emotions during the pandemic Dealing with the physical health challenges of a pandemic, especially during...
by Margot Carmichael Lester | Mar 24, 2020 | Content & Content Operations, Public Relations/PR practice
There have been a lot of good articles about content marketing, brand journalism and leadership communications during the pandemic. I created a Flipboard magazine to capture some of the best, including pieces from Scott Monty, The Reputation Institute and the Nieman...
