by Margot Lester | Mar 9, 2021 | Writing/How to Write
Ideas are powerful. That's why it's vital that we enhance our ability to nuture and present them to others. Check out these posts to get the tools and techniques you need to pitch and present your ideas. How to capture and convey the power of your ideas 2 ways to...
by Margot Lester | Aug 25, 2020 | Writing/How to Write
Everyone needs a toolbox of tricks to beat writer's block because pretty much all of us are writers of one sort or another these days. If you've ever had trouble starting a thank-you note, you're a writer and you know what I mean. I picked up a new tip a few weeks ago...
by Margot Lester | Jul 23, 2019 | Process
It's easy to feel like open spaces and blue skies are required to boost creativity. And they certainly can. But the real world offers few opportunities for that, thanks to time, resource and other factors. That's why it's important to learn how to use constraints to...
by Margot Lester | Oct 22, 2018 | Marketing, Advertising & Promotion, Process
Updated November 2023 At one point in my life, commercial design was giving journalism a good run for my career-planning money. In high school, I won contests in both. The image on the left is an illustration of mine that chosen for a charity card set back then. The...
by Margot Lester | Aug 21, 2018 | Content & Content Operations
If culture eats strategy for breakfast, operations eats creativity for lunch. Easy now. Hear me out. You can have a great culture, a terrific content strategy, and a super talented creative team, but if you're grinding your gears trying to get stuff done, who cares?...
