by Margot Carmichael Lester | Feb 12, 2018 | Best Practice, Marketing, Advertising & Promotion
Two examples of effective brand communications from the weekend, both seasonal. The Kohl's Response to Adam Rippon's Instagram Post Evidence of a social media team that's really paying attention on a Sunday night. The brand's response to Adam Rippon's post is...
by Margot Carmichael Lester | Nov 13, 2017 | Marketing, Advertising & Promotion, Public Relations/PR practice
Updated October 2022 Create a great company holiday greeting After years of designing holiday cards for local small businesses, and sitting on teams charged with creating or buying them for larger companies, I’ve got a short list of tips for creating pretty and...
by Margot Carmichael Lester | Oct 9, 2017 | What-Not
Book Review - Bored and Brilliant: How Spacing Out Can Unlock Your Most Productive and Creative Self I definitely recommend Manoush Zomorodi’s book. It’s a fast and easy read, full of actionable tips and thought-provoking insights. Here’s my review, using the Five Big...
by Margot Carmichael Lester | May 22, 2017 | Process, Training & Workshops
Sometimes it's hard to explain abstract concepts in words. This is especially true when we're trying to grasp where an organization or brand is now, where it wants to go or what it wants to be, or what the world looks like when the organization fulfills its mission....
by Margot Carmichael Lester | Mar 6, 2017 | Content & Content Operations, Writing/How to Write
One of the best ways to avoid burn out and increase creativity in whatever kind of writing you're doing is to step out of your usual forms and formats. Think of it as cross-training for your writing muscles. Here are two tactics we use with our team and with our...
