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The perils of telling tales out of school

The perils of telling tales out of school

by Margot Carmichael Lester | Jun 23, 2021 | Public Relations/PR practice

Yesterday I sat in front of a woman who was kvetching to a colleague about the situation at her office -- in her normal speaking volume. She mentioned her own first name, the company's name and then started talking about missed new product delivery targets, a...

Brand communications during a pandemic

by Margot Carmichael Lester | Apr 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion

The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...

Communicating about COVID-19

by Margot Carmichael Lester | Mar 10, 2020 | Best Practice, Public Relations/PR practice

For high-touch (literally) businesses like salons and fitness studios, or high-occupancy businesses like airlines, communicating about COVID-19 is a requirement. Here's a great example of how to do that from barre3 Chapel Hill, where I work out twice a week. What's...

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