by Margot Lester | Public Relations/PR practice
Updated July 2023 Yesterday I sat in front of a woman who was kvetching to a colleague about the situation at her office -- at normal speaking volume. She mentioned her own first name, the company's name and then started talking about missed new product delivery...
by Margot Lester | Content & Content Operations, Marketing, Advertising & Promotion
The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...
by Margot Lester | Best Practice, Public Relations/PR practice
For high-touch (literally) businesses like salons and fitness studios, or high-occupancy businesses like airlines, communicating about COVID-19 is a requirement. Here's a great example of how to do that from barre3 Chapel Hill, where I work out twice a week. What's...
