by Margot Carmichael Lester | Oct 28, 2020 | Marketing, Advertising & Promotion
Customer experience is just a fancy way of saying, "be good to the people who shop with you". And as the child of small business owners, I take that stuff really seriously. My parents, who owned a gourmet grocery, wanted people to feel welcomed, encourage them to try...
by Margot Carmichael Lester | Sep 15, 2010 | Best Practice, E'ship, Marketing, Advertising & Promotion
I've had five customer service interactions in the last 24 hours. Two have been good. One was terrible. Why should you care? Because at any given time, your business -- no matter what it is -- could be part of a post like this, and you always want to be on the good...
