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Recommit to protecting customer data

by Margot Carmichael Lester | Mar 19, 2018 | Public Relations/PR practice

Given all the headlines about Facebook and Cambridge Analytica, many of us are now acutely aware of how brands we interact with gather and use (sometimes improperly) our personality and personally identifiable information. That makes now the perfect time to remind you...

Create a better business or corporate holiday card

by Margot Carmichael Lester | Dec 6, 2016 | Marketing, Advertising & Promotion

Holiday cards are big business. And they can cause almost as much anxiety as planning the office holiday party. Whether you buy pre-made cards or create custom designs for your business, here are are some tips I gleaned from researching a holiday content package...
Big ideas for Small Business Saturday

Big ideas for Small Business Saturday

by Margot Carmichael Lester | Nov 21, 2016 | E'ship, Marketing, Advertising & Promotion

Small Business Saturday is a terrific way to tap into people's innate desires to shop closer to home and with people they know. It's most beneficial for retailers, its original promoters, but any local business can take advantage of the observance. A few years ago, we...

So this happened

by Margot Carmichael Lester | Jul 6, 2016 | What-Not, Work Samples from Margot Lester & The Word Factory Team

Indulge me in a not-so-humble...
6 traits of a great customer service email

6 traits of a great customer service email

by Margot Carmichael Lester | Jun 27, 2016 | Writing/How to Write

We're long-time fans of Basecamp. No lie, it was a key tool in scaling my operation to meet increased demand from an important client and become content agency of record for a major North American brand. We recently upgraded to Basecamp 3 and had a small billing...
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