by Margot Lester | Public Relations/PR practice
Given all the headlines about Facebook and Cambridge Analytica, many of us are now acutely aware of how brands we interact with gather and use (sometimes improperly) our personality and personally identifiable information. That makes now the perfect time to remind you...
by Margot Lester | Marketing, Advertising & Promotion
Holiday cards are big business. And they can cause almost as much anxiety as planning the office holiday party. Whether you buy pre-made cards or create custom designs for your business, here are are some tips I gleaned from researching a holiday content package...
by Margot Lester | E'ship, Marketing, Advertising & Promotion
Small Business Saturday is a terrific way to tap into people's innate desires to shop closer to home and with people they know. It's most beneficial for retailers, its original promoters, but any local business can take advantage of the observance. A few years ago, we...
by Margot Lester | What-Not, Work Samples
Indulge me in a not-so-humble...
by Margot Lester | Writing/How to Write
I was a long-time fan of Basecamp. No lie, it was a key tool in scaling my operation to meet increased demand from an important client and become content agency of record for a major North American brand. When I upgraded to Basecamp 3 there was a small billing miscue...
