by Margot Carmichael Lester | Mar 20, 2014 | Content & Content Operations, Marketing, Advertising & Promotion
Match.com has been doing "brand journalism" since before that was a term, and I'm proud to be an early partner in that effort. One of the things we did best was seasonal content, pegged to big (and not-so-big) deal holidays. These observances allowed us to tell our...
by admin | Feb 14, 2013 | What-Not
Happy Valentine's Day! Two of my Match.com articles are on the front page of Yahoo! (see red box below): Here are links to the articles: Tips for single caregivers Love lessons from the soaps Related Content: Dump the Valentine's Day dumps When your Valentine has had...
by Margot Carmichael Lester | Feb 12, 2013 | What-Not, Work Samples from Margot Lester & The Word Factory Team
Here's some Mardi Gras content I wrote for Match.com: Laissez Les Bons Temps Roulez! If you’re single in February, the Valentine’s Day hoopla can hamper your happiness. Why not have a Mardi Gras mixer to perk up your spirits—and perhaps your love life? The secret is...
by admin | Dec 18, 2012 | Work Samples from Margot Lester & The Word Factory Team
Are you ready for the final holidays of the year? Here's some seasonal content for you: Relationship Advice What your favorite holiday TV show says about you as a romantic partner 12 ideas for holiday dates How to have a happy holiday after a bad break-up Should you...
by admin | Nov 21, 2012 | What-Not, Work Samples from Margot Lester & The Word Factory Team
Thanks for reading our blog -- it means so much! Here's a little Thanksgiving content for you straight from The Word Factory kitchen: Cooking: How to have a no-calamity Thanksgiving Holiday travel: 5 steps to find love in the airport How to avoid the Emergency Room...