by Margot Carmichael Lester | Nov 5, 2012 | Best Practice, What-Not
Communication tips for surviving Election Day Folks around my hometown joke that I teethed on a ballot box. My parents, you see, were very politically active and got their kiddos involved early and often in the pursuit of civic duty. They taught me about...
by Margot Carmichael Lester | Oct 10, 2012 | Content & Content Operations, Work Samples from Margot Lester & The Word Factory Team
One of my most fun gigs was serving as Match.com's resident quiz mistress. (Take some of my dating quizzes) I don't do the volume I once did since the CMS is now full of them, but below is one they recently pulled out of the archives and re-posted on the Chemistry.com...
by admin | Sep 24, 2012 | Work Samples from Margot Lester & The Word Factory Team
Happy Fall, y'all! In honor of the autumnal equinox last weekend, here's some seasonal content I penned for Match.com: Fall in love this fall By Margot Carmichael Lester So, you’ve packed thoughts of your summer fling away with the beach towels and you’re ready to...
by Margot Carmichael Lester | Aug 8, 2012 | Blogs & Blogging, Content & Content Operations, Work Samples from Margot Lester & The Word Factory Team
I'm a big fan of finding content marketing article ideas and blog topics in trending events and observances. Some of these I slot in my editorial calendar -- the ones that relate back to The Word Factory business, of course. But others I discover when I'm given an...
by admin | Apr 13, 2012 | Work Samples from Margot Lester & The Word Factory Team
Hard to believe, but General Hospital, probably my favorite soaps of all time, premiered 49 years ago this month. To observe that auspicious occasion, I penned an article for Match.com on what we can learn about relationships from GH and other soaps. Love lessons from...
