by admin | May 15, 2012 | Work Samples from Margot Lester & The Word Factory Team
The feature Claire and I wrote on Grand Rapids is now up! “For decades and decades the traditionally conservative community was resistant to shed its past,” says architect Michael Corby, FAIA, of his hometown, Grand Rapids, Mich. But all that changed in 1991, when a...
by admin | Jul 6, 2011 | Work Samples from Margot Lester & The Word Factory Team
One of my all-time favorite assignments for the International Cinematographers Guild: a history of the car chase in film and TV from Tillie's Punctured Romance (1914) through Bullitt (1968) to Fast Five (2011). Check it out here (may take a little time to download)....
by Margot Carmichael Lester | Jun 27, 2011 | Content & Content Operations, Public Relations/PR practice, Social Media
...even when it may not make sense to outsiders. Last week at Ford's big future trends event, Forward with Ford*, I expected to find a lot of auto and tech writers and opinion leaders. After all, Ford's been getting a lot of buzz about its product line and its...
by Margot Carmichael Lester | Jun 24, 2011 | Best Practice, Public Relations/PR practice
I'm just back from 2.5 days at the Ford Motor Company's Forward with Ford media event. It was a great time in Dearborn. The Ford folks know how to put on an event. Here are a few best-practice take-aways you can use no matter what size event (or budget) you're working...
by Margot Carmichael Lester | Jun 22, 2011 | What-Not
At last night's kick-off for the Forward with Ford event, Malcolm Gladwell told the crowd that we were in the midst of a paradigm shift unlike any we've seen since the mid-1960s. Then, he pointed out, Americans began bucking the trend of following the rules. They...
