by Margot Lester | Content & Content Operations, Public Relations/PR practice, Social Media
...even when it may not make sense to outsiders. Last week at Ford's big future trends event, Forward with Ford*, I expected to find a lot of auto and tech writers and opinion leaders. After all, Ford's been getting a lot of buzz about its product line and its...
by Margot Lester | Best Practice, Public Relations/PR practice
I'm just back from 2.5 days at the Ford Motor Company's Forward with Ford media event. It was a great time in Dearborn. The Ford folks know how to put on an event. Here are a few best-practice take-aways you can use no matter what size event (or budget) you're working...
by Margot Lester | What-Not
At last night's kick-off for the Forward with Ford event, Malcolm Gladwell told the crowd that we were in the midst of a paradigm shift unlike any we've seen since the mid-1960s. Then, he pointed out, Americans began bucking the trend of following the rules. They...
