by Margot Carmichael Lester | Aug 10, 2012 | Blogs & Blogging, Content & Content Operations, Process, Writing/How to Write
Even if you've got a killer topic, it can be tough to get started actually writing your content. I know. Beating writer's block is a key tool in the quest to be more productive. Here's one way to get started, using the Content-Purpose-Audience Strategy©. [Read up on...
by Margot Carmichael Lester | Aug 9, 2011 | Best Practice, Content & Content Operations, Writing/How to Write
We're always looking for new ways to do things, and Steve came up with this cool new content revision strategy. It's especially good for people who hate revising, aren't sure what the heck revising is, or are always in too much of a hurry to bother with revising in...
by Margot Carmichael Lester | Oct 29, 2010 | Best of Our Blog, Marketing, Advertising & Promotion, Networking, What-Not, Writing/How to Write
Here are October's "greatest hits", based on clicks: 1. Play nice Why manners still matter, especially on social media, and particularly when you're looking for work. 2. What would Don Draper do? He's not a role model for much, but in one episode, he does model great...
