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Content: How to start writing

by Margot Lester | Blogs & Blogging, Content & Content Operations, Process, Writing/How to Write

Even if you've got a killer topic, it can be tough to get started actually writing your content. I know. Beating writer's block is a key tool in the quest to be more productive. Here's one way to get started, using the People-Information-Goals Strategy©. How to draft...

A quick way to write and revise

by Margot Lester | Best Practice, Content & Content Operations, Writing/How to Write

I really dig this revision process. It's especially good for people who hate revising, aren't sure what the heck revising is, or are always in too much of a hurry to bother with revising in the first place. Draft as much as you can as fast as you can; don’t stop until...

October’s best

by Margot Lester | Best of Our Blog, Marketing, Advertising & Promotion, Networking, What-Not, Writing/How to Write

Here are October's "greatest hits", based on clicks: 1. Play nice Why manners still matter, especially on social media, and particularly when you're looking for work. 2. What would Don Draper do? He's not a role model for much, but in one episode, he does model great...

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