by Margot Carmichael Lester | Apr 11, 2023 | What-Not
We've all been there. We've sent someone a message asking them to do something we totally could do ourselves in less time than it takes to ask them to do it. Or we come off a little snippy when we don't really mean to but we're in a hurry. Let's try to do better....
by Margot Carmichael Lester | Dec 11, 2017 | Blogs & Blogging, Marketing, Advertising & Promotion
This landed in my mailbox this morning. It's a textbook example of how not to look for links back to your site. What's good about it? She spelled my name right. What's missing? So, so much! But here are the big things: Any information about what her company does and...
by Margot Carmichael Lester | Jun 12, 2017 | Work Samples from Margot Lester & The Word Factory Team
One of the occupational hazards of being a brand journalist is scaring the crap out of yourself with your own reporting. Here's what I mean: After we produced a Disaster Preparedness Month package for Staples, I freaked myself out and created a hazardous weather plan...
by Margot Carmichael Lester | Sep 22, 2014 | Best Practice, Marketing, Advertising & Promotion, Work Samples from Margot Lester & The Word Factory Team
Sure, spam volume is higher than ever. Open rates are lower. But email is still a highly effective way of reaching customers and prospects when you use it correctly. That means using only permission marketing techniques and providing highly relevant content. To close...
by admin | Jan 31, 2012 | Best Practice, Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Social Media, Writing/How to Write
There's a lot of chatter out there about how long online content should be for maximum SEO value. We do know (as much as we can know anything about Google) that you get the most "juice" from content that's at least 300 words long and, some say, less than 500 words....
