by Margot Carmichael Lester | Jun 15, 2022 | Marketing, Advertising & Promotion
Are you a compassionate brand? We're thick in the season of observances. It starts with Mother's Day and graduation season and slides into Pride Month, Father's Day, Juneteenth and Independence Day (which really isn't -- see Juneteenth). Cause marketing challenges...
by Margot Carmichael Lester | Nov 16, 2021 | Marketing, Advertising & Promotion, Networking
There's still time to get a good business holiday card out the door before the end of the season (which in my book, at least, is the first work day after New Year's). It's not a must-have, of course, but there are some good reasons to send a message at the close of...
by Margot Carmichael Lester | Mar 17, 2021 | Best Practice
While I'm grateful that anti-Asian violence is finally getting covered, I'm gutted by the latest attacks in this ongoing situation. Whether you're a business owner, a team leader or a rank and file employee, if you're non-BIPOC, you have a special responsibility to...
by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
by Margot Carmichael Lester | May 12, 2020 | Marketing, Advertising & Promotion
The way we think and feel about an organization extends all the way to mailing and shipping materials. I've always loved that Sweetwater Sound, the music equipment company, drops a few pieces of individually wrapped candies in every order it ships. And I like the...
