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Empathy in marketing & PR: why tone matters

Empathy in marketing & PR: why tone matters

by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write

There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
Mini case study: Penzey’s reinforces brand values during the pandemic

Mini case study: Penzey’s reinforces brand values during the pandemic

by Margot Carmichael Lester | May 12, 2020 | Marketing, Advertising & Promotion

The way we think and feel about an organization extends all the way to mailing and shipping materials. I've always loved that Sweetwater Sound, the music equipment company, drops a few pieces of individually wrapped candies in every order it ships. And I like the...

Best of The Word Factory Blog Q419

by Margot Carmichael Lester | Dec 24, 2019 | Best of Our Blog

Last thing before we turn out the lights and turn on the yule log, here are our top posts for Q4. How to Infuse More Empathy In Your Writing. The Feelings Before & After Strategy(c) helps us understand where our audience is emotionally before they engage with our...

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