by Margot Lester | Blogs & Blogging, Content & Content Operations, Writing/How to Write
We know empathy is a powerful force, but few of us know how to produce content that conveys it. I've got you. Check out this round-up of case studies and tips! Mini case study: Email marketing with empathy & kindness Marketing that's pegged to these observances is...
by Margot Lester | What-Not
This year is already starting off with a lot of trying events -- some carrying over from last year (and before that) and some emerging -- and we haven't even gotten to the primary elections yet. I try to have a focus for our work every year and this one it's hope. I'm...
by Margot Lester | Best of Our Blog
We're always gratified by how much you all enjoy our content. Thank you! Here are the most-clicked posts of the quarter: Coming back from a miscue: How to recover without inducing eye-rolls We've all done or said something that offended or hurt another person. It's...
by Margot Lester | Marketing, Advertising & Promotion
Are you a compassionate brand? Marketing that's pegged to these observances is always tricky. There's soooo much opportunity to get it wrong -- and many marketers do. Right now, there's a healthy debate going on about brands slapping rainbows on everything and...
by Margot Lester | Marketing, Advertising & Promotion, Networking
Updated November 2025 It's not a must-have, of course, but there are some good reasons for businesses and solopreneurs to send a message at the close of the year. 5 examples of business holiday card greetings It's a question that keeps a lot of us from sending...
