by Margot Carmichael Lester | Jul 5, 2022 | Best of Our Blog
We're always gratified by how much you all enjoy our content. Thank you! Here are the most-clicked posts of the quarter: Coming back from a miscue: How to recover without inducing eye-rolls We've all done or said something that offended or hurt another person. It's...
by Margot Carmichael Lester | Jun 15, 2022 | Marketing, Advertising & Promotion
Are you a compassionate brand? We're thick in the season of observances. It starts with Mother's Day and graduation season and slides into Pride Month, Father's Day, Juneteenth and Independence Day (which really isn't -- see Juneteenth). Cause marketing challenges...
by Margot Carmichael Lester | Nov 16, 2021 | Marketing, Advertising & Promotion, Networking
Updated October 2022 There's still time to get a good business holiday card out the door before the end of the season (which in my book, at least, is the first work day after New Year's). It's not a must-have, of course, but there are some good reasons to send a...
by Margot Carmichael Lester | Mar 17, 2021 | Best Practice
While I'm grateful that anti-Asian violence is finally getting covered, I'm gutted by the latest attacks in this ongoing situation. Whether you're a business owner, a team leader or a rank and file employee, if you're non-BIPOC, you have a special responsibility to...
by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
