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Brand journalism: union communications

Brand journalism: union communications

by Margot Carmichael Lester | Jun 22, 2022 | Work Samples from Margot Lester & The Word Factory Team

One of the most fun clients we have is the International Cinematographers Guild. That's the union of folks who shoot the ads, movies, tv shows, etc., we love. (It also includes publicists and unit photographers.) For years, I've looked forward to my assignment for the...

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