by Margot Lester | Social Media, Work Samples
One of my jobs as a volunteer for the South Orange (NC) Rescue Squad is digital advocacy and outreach. This year, I created a holiday fire and kitchen safety package with our community education lead, Caroline Williams. It's pegged of a piece of big-rock content -- an...
by Margot Lester | Work Samples
A lot of my writing for GoodRx combines two of the beats I've been on the longest: healthcare and business. For this piece, How much do allergy shots cost?, I did a bunch of finance/economic sleuthing on pricing on top of research on how allergy shots work. It's...
by Margot Lester | Blogs & Blogging, Content & Content Operations, Public Relations/PR practice
Is Your Brand Making the Connection Between Climate and Care? I know we all have a lot on our plates right now. It’s spring conference season. We’re sliding toward mid-year or fiscal year-end. Maybe you’re just distracted by AI. I’m going to scootch some of those...
by Margot Lester | What-Not
Did you know the healthcare exchange is open for enrollment? For the last four years, Creative Director Marc Borzelleca and I have created visual content to spread the word since the feds had slashed funding for promotion. This year, because there's soooooo much going...
by Margot Lester | Social Media
Our in-house MD, Ben Hippen, has been creating visual content related to the novel coronavirus. We're sharing it here with the hope that it helps you feel more informed and safer. If you find the content useful, feel free to post any of the assets (or the links to...
