by Margot Lester | Marketing, Advertising & Promotion
Organizational holiday greetings are a nice way to connect to customers, clients, vendors, suppliers and supporters and stakeholders. But creating these missives can be frustrating enough to land you on the naughty list. One of the biggest reasons is waiting too late...
by Margot Lester | What-Not
Look, I hate that in October there's already snow castle inflatables and candy cane path lighting on display everywhere from the drugstore to the home supply place, but that's the world we live in. And while I dislike that kind of "rushing the season", as my Mother...
by Margot Lester | Marketing, Advertising & Promotion, Networking
Updated November 2025 It's not a must-have, of course, but there are some good reasons for businesses and solopreneurs to send a message at the close of the year. 5 examples of business holiday card greetings It's a question that keeps a lot of us from sending...
by Margot Lester | Marketing, Advertising & Promotion
Updated November 2025 4 reasons corporate holiday cards are worth the effort Here are four ways to boost your brand with end-of-year outreach: Build loyalty with glad tidings. In a year when many of us feel isolated, getting a nice note -- even from a business --...
by Margot Lester | Marketing, Advertising & Promotion, Process
Updated November 2023 At one point in my life, commercial design was giving journalism a good run for my career-planning money. In high school, I won contests in both. The image on the left is an illustration of mine that chosen for a charity card set back then. The...
