by Margot Carmichael Lester | Oct 25, 2022 | What-Not
'Tis the season to start on your organization's end-of-year season's greetings. We've got you covered with tips and tactics for a successful and less stressful creative process! 4 ways to use business holiday cards 9 tips for great business holiday cards How to write...
by Margot Carmichael Lester | Nov 16, 2021 | Marketing, Advertising & Promotion, Networking
Updated October 2022 There's still time to get a good business holiday card out the door before the end of the season (which in my book, at least, is the first work day after New Year's). It's not a must-have, of course, but there are some good reasons to send a...
by Margot Carmichael Lester | Nov 24, 2020 | Marketing, Advertising & Promotion
Updated October 2022 4 reasons corporate holiday cards are worth the effort Here are four ways to boost your brand with end-of-year outreach: Build loyalty with glad tidings. In a year when many of us feel isolated, getting a nice note -- even from a business --...
by Margot Carmichael Lester | Oct 22, 2018 | Marketing, Advertising & Promotion, Process
At one point in my life, commercial design was giving journalism a good run for my career-planning money. In high school, I won contests in both. The image on the left is an illustration of mine that chosen for a charity card set back then. The image on the right is a...
by Margot Carmichael Lester | Nov 13, 2017 | Marketing, Advertising & Promotion, Public Relations/PR practice
Updated October 2022 Create a great company holiday greeting After years of designing holiday cards for local small businesses, and sitting on teams charged with creating or buying them for larger companies, I’ve got a short list of tips for creating pretty and...
