by Margot Carmichael Lester | Aug 20, 2019 | Blogs & Blogging, Content & Content Operations
Humans are curious by nature. Content marketers can capitalize on this by producing articles, videos and infographics that show how things are made or done. Behind-the-scenes content is an opportunity to invite the audience in for a tour of your operation, meet some...
by Margot Carmichael Lester | Mar 26, 2019 | Blogs & Blogging
As consumers of content, we know the value of a great image -- whether that's a photo, illustration or data graphic. Maybe it stems from our days in the cave, when all we had was pictures, but even all this time later, we still like pictures with our words. We noticed...
by Margot Carmichael Lester | Feb 5, 2018 | Content & Content Operations
What's the best way to compare and contrast complicated ideas? That's a question many of us brand journalists and content marketers are tasked with answering. A recent post from the NPR Politics team gives us a good example to refer to. Click the excerpt to see the...
by Margot Carmichael Lester | Jan 16, 2017 | Work Samples from Margot Lester & The Word Factory Team
Marc Borzelleca and I teamed up to create these infographics for Philips Lifeline. I researched the info and Marc created the graphics. We purposely designed the info and graphics to form easily atomized blocks of content that could stand alone for social sharing or...
by Margot Carmichael Lester | Jul 1, 2016 | Content & Content Operations
If you're like most content marketers, you create a fair bit of seasonal content. Getting more from that investment isn't onerous. Here's an example. Content Atomization Example: Fireworks Safety We wrote a whole series of summer safety tips for the North Carolina...
