by Margot Lester | Blogs & Blogging, Content & Content Operations
Humans are curious by nature. Content marketers can capitalize on this by producing articles, videos and infographics that show how things are made or done. Behind-the-scenes content is an opportunity to invite the audience in for a tour of your operation, meet some...
by Margot Lester | Blogs & Blogging
As consumers of content, we know the value of a great image -- whether that's a photo, illustration or data graphic. Maybe it stems from our days in the cave, when all we had was pictures, but even all this time later, we still like pictures with our words. We noticed...
by Margot Lester | Content & Content Operations
What's the best way to compare and contrast complicated ideas? That's a question many of us brand journalists and content marketers are tasked with answering. A recent post from the NPR Politics team gives us a good example to refer to. Click the excerpt to see the...
by Margot Lester | Content & Content Operations
If you're like most content marketers, you create a fair bit of seasonal content. Getting more from that investment isn't onerous. Here's an example. Content Atomization Example: Fireworks Safety We wrote a whole series of summer safety tips for the North Carolina...
by Margot Lester | Content & Content Operations, Work Samples
Staples engaged us to research and write two visual content marketing assets as part of its moving season promotional push. Writing for visual content requires descriptive language and serious concision. Luckily, my dad was an advertising copywriter and my journalism...
