by Margot Lester | Process, Training & Workshops
Updated September 2024 Sometimes it's hard to write with sufficient description or effectively explain abstract concepts. This is especially true when we're: Writing about something we know a little too well or not well enough at all Trying to grasp where an...
by Margot Lester | Content & Content Operations, Marketing, Advertising & Promotion, Public Relations/PR practice
It’s awards season again—and I don’t just mean the Oscars®. Creative awards contests are gearing up, too. Today we launched the 2016 IFCA Annual Awards, open to any insurance or financial services company—and the creative agencies that serve them—in the U.S....
by Margot Lester | E'ship, Public Relations/PR practice, Social Media
More good communications advice from SwitchPoint, this time from Jose Gomez-Marquez, a medical device designer at MIT's Little Devices. He's a super-smart dude who creates nifty innovations in global health medical technology that come in tiny packages (more about...
by Margot Lester | Best Practice, E'ship
It's easy, when you're trying to work on a new habit or line of business or whatever, to focus on baby steps. But at some point, if all you make is little, tentative moves, you're gonna look up and realize you're not making much progress. Sure, you could continue to...
