by Margot Carmichael Lester | May 22, 2017 | Process, Training & Workshops
Sometimes it's hard to explain abstract concepts in words. This is especially true when we're trying to grasp where an organization or brand is now, where it wants to go or what it wants to be, or what the world looks like when the organization fulfills its mission....
by Margot Carmichael Lester | Feb 9, 2016 | Content & Content Operations, Marketing, Advertising & Promotion, Public Relations/PR practice
It’s awards season again—and I don’t just mean the Oscars®. Creative awards contests are gearing up, too. Today we launched the 2016 IFCA Annual Awards, open to any insurance or financial services company—and the creative agencies that serve them—in the U.S....
by Margot Carmichael Lester | Apr 26, 2013 | E'ship, Public Relations/PR practice, Social Media
More good communications advice from SwitchPoint, this time from Jose Gomez-Marquez, a medical device designer at MIT's Little Devices. He's a super-smart dude who creates nifty innovations in global health medical technology that come in tiny packages (more about...
by admin | Aug 27, 2012 | Guest Posts
This is a guest post from Alex Taylor, whom I've known since high school. We had coffee a couple weeks ago and he generously agreed to share some of his wisdom via this blog. Read other advice and insights from our friends and colleagues. Leadership by Relevance (this...
by Margot Carmichael Lester | Feb 6, 2012 | Best Practice, E'ship
It's easy, when you're trying to work on a new habit or line of business or whatever, to focus on baby steps. But at some point, if all you make is little, tentative moves, you're gonna look up and realize you're not making much progress. Sure, you could continue to...
