by Margot Carmichael Lester | Jan 22, 2018 | Marketing, Advertising & Promotion
Marketo recently put out a list of case study mistakes you may be making. One of them is: The advice on yes or no questions is pretty elementary, so here's my advice based on 40 years' experience as a journalist. How to ask better marketing case study interview...
by Margot Carmichael Lester | Jul 15, 2013 | Content & Content Operations, Marketing, Advertising & Promotion
If you've got a big content project ahead of you, a little planning can help save time and ensure quality. We just wrapped a large-scale brand journalism project for Staples [see the results here], who needed the content on a tight turn-around. One of the ways we were...
by Margot Carmichael Lester | Oct 29, 2012 | Best Practice, Content & Content Operations, Public Relations/PR practice, Writing/How to Write
We’ve all seen them. Heck, some of us have written them. Those news release quotes that are cumbersome, boring and … contrived. They generally show up when we're writing: For publicly traded and highly regulated industries, our friends in Legal want to make sure we...
by Margot Carmichael Lester | Apr 16, 2012 | Be a Writer Like...
Twice monthly we dust off the interviews we did for our book, Be A Writer, so you can learn what makes other writers tick. Catch up on the series here. Dan Whittle is the Cuba Program Director for the Environmental Defense Fund, a national nonprofit organization that...
by Margot Carmichael Lester | Apr 11, 2012 | Best Practice, Process, Writing/How to Write
Since I heard veteran newsman Mike Wallace had passed, I've been thinking about him interviewing people. The news clips mostly focused on his gotcha journalism. But the majority of his interviews weren't like that. They were thoughtful and thought-provoking, tough but...
