by Margot Carmichael Lester | Sep 17, 2019 | What-Not
Back when I was just starting my career, Cokie Roberts was my icon. I was working in government affairs and media relations and I loved listening to her reporting on the Congress I was working with every day. Photo by Evie Hemphill | St. Louis Public Radio I revered...
by Margot Carmichael Lester | Jun 14, 2019 | Work Samples from Margot Lester & The Word Factory Team
I like the show On My Block a lot, so it was a kick to cover it for the ICG Magazine. During the interviews, I realized I had some great stuff about the importance of diversity and inclusion. I pitched a straight Q&A on the topic to the editor, and it was...
by Margot Carmichael Lester | Mar 5, 2019 | Content & Content Operations, Writing/How to Write
It's fitting that I'm a day late on National Grammar Day because I believe grammar (and its cousins spelling, punctuation and usage -- a family I call SPUG) are things we don't need to worry about until later in the writing process. Yeah, that doesn't win me many...
by Margot Carmichael Lester | Nov 13, 2018 | Content & Content Operations, Writing/How to Write
There's been a lot of terrific reporting out of the horrible fire situation in California, but I found a passage from an LA Times enterprise story that particularly spoke to me. The details are so rich, with details about large landscapes and tiny detritus. It would...
by Margot Carmichael Lester | Aug 7, 2018 | What-Not, Writing/How to Write
https://www.thewordfactory.com/wp-content/uploads/2018/08/IMG_1192.m4v When I'm coaching writers or training up teams, a common complaint I hear is "it doesn't flow". There are two sources of flow issues, and they require different strategies to address: logical and...
