by Margot Lester | Marketing, Advertising & Promotion, Writing/How to Write
Potentially unpopular opinion: Marketing writing isn't all that different from regular writing. It might have some specific traits, like a clear call to action or comparison charts, but honestly, if it's going to be effective at selling something it still has embody...
by Margot Lester | Marketing, Advertising & Promotion, Networking
Updated November 2023 Back in college, my pal Sandy and I used to dream of owning a store front where we had two desks and just answered questions all day from passersby for a small fee. It was some combination of Lucy's advice booth from Peanuts and our work together...
