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6 ways to get more from good press

by Margot Carmichael Lester | Feb 26, 2018 | Best Practice, Marketing, Advertising & Promotion, Public Relations/PR practice

It's always nice to get good coverage in the media (for instance, here's a great story about YouthWorx on Main, a initiative of the PTA Thrift Shop, on whose board I serve). We can extend its benefit with a few minutes of deliberate promotion. Can't make it to...

Avoid these dumb mistakes when pitching reporters

by Margot Carmichael Lester | Oct 12, 2015 | Public Relations/PR practice

If you use Help a Reporter or Profnet--or if your PR rep does--here's how NOT to pitch reporters. I recently posted queries on both services. I included very specific criteria and instructions (like what to put in the email subject line or what information to include)...

Are you making this news release mistake?

by Margot Carmichael Lester | Jul 7, 2015 | Public Relations/PR practice, Writing/How to Write

A client just asked me to review a news release prepared by an organization to announce my client's membership. It was error-free, but what hung me up was the focus. The release was entirely focused on how great it was for the organization to net a paying member (they...

9 tips for Shameless Promotion Month

by Margot Carmichael Lester | Sep 2, 2014 | Marketing, Advertising & Promotion

September is Shameless Promotion Month In observance of this auspicious occasion, I've compiled a pile of tips to help you promote yourself and your enterprise: Media Relations Step-by-step instructions for writing a better press release or pitch The press release...

3 tips for a better media interview

by Margot Carmichael Lester | Apr 11, 2014 | Public Relations/PR practice

Friend of mine's got an important media interview this morning and asked me for some quick last-minute tips. Here's what I told him: 1. Breathe. Seems obvious, bears repeating. Too many of us forget this when we're on the spot, but it's crucial. Breathing brings...
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