by Margot Lester | Best Practice, Marketing, Advertising & Promotion, Public Relations/PR practice
It's always nice to get good coverage in the media (for instance, here's a great story about YouthWorx on Main, a initiative of the PTA Thrift Shop, on whose board I serve). We can extend its benefit with a few minutes of deliberate promotion. Can't make it to...
by Margot Lester | Public Relations/PR practice
If you use Help a Reporter or Profnet--or if your PR rep does--here's how NOT to pitch reporters. I recently posted queries on both services. I included very specific criteria and instructions (like what to put in the email subject line or what information to include)...
by Margot Lester | Public Relations/PR practice, Writing/How to Write
A client just asked me to review a news release prepared by an organization to announce my client's membership. It was error-free, but what hung me up was the focus. The release was entirely centered on how great it was for the organization to net a paying member...
by Margot Lester | Marketing, Advertising & Promotion
September is Shameless Promotion Month In observance of this auspicious occasion, I've compiled a pile of tips to help you promote yourself and your enterprise: Media Relations Step-by-step instructions for writing a better press release or pitch The press release...
by Margot Lester | Public Relations/PR practice
Friend of mine's got an important media interview this morning and asked me for some quick last-minute tips. Here's what I told him: 1. Breathe. Seems obvious, bears repeating. Too many of us forget this when we're on the spot, but it's crucial. Breathing brings...
