by Margot Carmichael Lester | Mar 4, 2014 | Public Relations/PR practice
I've said this before, but after my experience receiving queries from PR people, it clearly bears repeating: Avoid wild pitches! Folks, when you're pitching reporters in response to a query, please: Don't respond if you don't meet the stated requirements. We're not...
by Margot Carmichael Lester | Nov 18, 2013 | E'ship, Public Relations/PR practice
Welcome to our special coverage for Global Entrepreneurship Week! Each day this week, we'll post tips and insights for communicating about your start-up or entrepreneurial enterprise. Over at our sister site, MargotLester.com, we're running profiles of successful...
by Margot Carmichael Lester | Sep 4, 2013 | Public Relations/PR practice, Writing/How to Write
A while back, I saw a post from Mickie Kennedy, founder of eReleases, noting her 5 top traits of good news release writers. They’re pretty good, so I took some time to add some “how” to her “what”: Trait #1: “They have a knack for identifying the news angle. The best...
by Margot Carmichael Lester | Aug 8, 2013 | E'ship, Public Relations/PR practice
If you're trying to get media coverage of your company or cause, make sure you're not making this stupid mistake: There's a major cable TV network whose PR team emails me several times a week pitching various hosts, shows and other information. Ninety-eight percent of...
by Margot Carmichael Lester | Jul 8, 2013 | E'ship, Public Relations/PR practice
In the crush to get their name/their enterprise's name in the media, many folks focus too keenly on the single-source story: "Will you write an article about my business?" The answer is often no. If you do much reading of the media you're trying to get into, you'll...
