by admin | Jan 28, 2013 | Guest Posts, Public Relations/PR practice
There’s a right way and a wrong way to check in with writers and Katherine Swift gets it right. She only sends me pitches related to beats she knows I cover and she doesn't pepper me with them every other day. These smart check-ins mean I always read her pitches, and...
by Margot Carmichael Lester | Oct 29, 2012 | Best Practice, Content & Content Operations, Public Relations/PR practice, Writing/How to Write
We’ve all seen them. Heck, some of us have written them. Those news release quotes that are cumbersome, boring and … contrived. They generally show up when we're writing: For publicly traded and highly regulated industries, our friends in Legal want to make sure we...
by Margot Carmichael Lester | Aug 20, 2012 | Guest Posts, Public Relations/PR practice
This is a guest post from good friend (and former intern!) Jennifer Brett. Read other advice and insights from our friends and colleagues. PR Tips From Prison State prisoner #8004652 (number changed to protect privacy) dropped me a line the other day....
by Margot Carmichael Lester | Jul 26, 2012 | Best Practice, Public Relations/PR practice
Oh, dear. This must be Learn from Others' Mistakes Week. (See Tuesday's post on the Cathryn Sloane affair). I've said it before, and I'll say it again. PR people -- please think before you pitch! Today I got this gem from a big-time PR firm: Bad PR pitching This...
by Margot Carmichael Lester | Jun 29, 2012 | Best Practice, Marketing, Advertising & Promotion, Public Relations/PR practice
I spent the first part of this week at Ford Motor Company in Dearborn with 256 other representatives of the press and blogosphere. We heard remarks from people at all levels of the company, from Bill Ford and Allan Mulally down to the scientists figuring out how to...
