by Margot Lester | Content & Content Operations
Updated June 2023 In honor of Earth Day, here's some eco-friendly content we've crafted for clients. These articles are full of green business tips and provide a great example for how to reuse established content for a new opportunity. That's what I call putting the...
by Margot Lester | Best Practice, Content & Content Operations
I wrote an article for Monster.com on netiquette and your job search. They used it to create a webinar, adding some additional content, and put it up on SlideShare. This is a great example of a content development strategy that I help clients put to use -- take one...
by Margot Lester | Training & Workshops, Writing/How to Write
Back in 1998 when Joel Bush asked me to write a book about starting your career, I thought it would be a fun project. The whole idea seemed a little nuts since I really wasn't any kind of expert on job-seeking. But I'd advised a bunch of college interns on landing...
by Margot Lester | E'ship, Networking, Work Samples
Another article of mine from Monster.com, this time on the art of the elevator pitch. Whether you're looking for work or not, knowing what to say when opportunity knocks (or dings) is key to networking and career success. Prepare Your Elevator Speech By Margot...
