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#EarthDay! The green in evergreen content

by Margot Carmichael Lester | Apr 22, 2016 | Content & Content Operations

Happy Earth Day! In honor of the observance, here's some eco-friendly content we've crafted for clients. These articles are full of green business tips and provide a great example for how to reuse established content for a new opportunity. That's what I call putting...

TPP: Workplace fashion

by admin | Aug 2, 2011 | Work Samples from Margot Lester & The Word Factory Team

My latest for Monster.com: Office Fashion Tips for Back-to-Work Moms By Margot Carmichael Lester, Monster Contributing Writer Returning to the working world after being a stay-at-home mother (SAHM) presents women with a lot of challenges. In the swirl of making the...

Extending the value of content

by Margot Carmichael Lester | Aug 1, 2011 | Best Practice, Content & Content Operations

I wrote an article for Monster.com on netiquette and your job search. They used it to create a webinar, adding some additional content, and put it up on SlideShare. This is a great example of a content development strategy that I help clients put to use -- take one...

Oh, the places I went

by Margot Carmichael Lester | May 19, 2011 | Training & Workshops, Writing/How to Write

Back in 1998 when Joel Bush asked me to write a book about starting your career, I thought it would be a fun project. The whole idea seemed a little nuts since I really wasn't any kind of expert on job-seeking. But I'd advised a bunch of college interns on landing...

TPP: Better elevator speech

by Margot Carmichael Lester | May 6, 2011 | E'ship, Networking, Work Samples from Margot Lester & The Word Factory Team

Another article of mine from Monster.com, this time on the art of the elevator pitch. Whether you're looking for work or not, knowing what to say when opportunity knocks (or dings) is key to networking and career success. Prepare Your Elevator Speech By Margot...
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