by Margot Lester | Marketing, Advertising & Promotion, Networking
Updated November 2023 Back in college, my pal Sandy and I used to dream of owning a store front where we had two desks and just answered questions all day from passersby for a small fee. It was some combination of Lucy's advice booth from Peanuts and our work together...
by Margot Lester | Networking, Writing/How to Write
LinkedIn's a great resource, but like many assets, it needs your time and attention to continue performing. Here are some quick ways to upgrade your LinkedIn profile. Click for larger view Optimize Profile Sections A. Headline: 120 characters. Tell us about you...
by Margot Lester | Marketing, Advertising & Promotion, What-Not
Conference Success Tips for Content Marketing World Use these tips to optimize your experience at CMWorld (or any other huge conference or convention). 1. Have a Plan B. Sessions fill up fast, so I always have a Plan B. Choose a second or third option as a back-up so...
by Margot Lester | Networking, Writing/How to Write
I've written a lot about word choice. Today though, I'm turning the reins over to Hunter Thurman. His Fast Company article signs the light on an almost unconscious word choice we all make (I know I do!): the word "so". Starting a sentence with that tiny little word...
by Margot Lester | Networking
Last night I went to a networking dinner for students at my alma mater. Unlike most of these somewhat painful events, at this one, the students were prepared and practiced so they interacted with the professionals easily. They had good 30-second "about me" intros, and...
