by Margot Lester | Marketing, Advertising & Promotion
The way we think and feel about an organization extends all the way to mailing and shipping materials. I've always loved that Sweetwater Sound, the music equipment company, drops a few pieces of individually wrapped candies in every order it ships. And I like the...
by Margot Lester | Best Practice, Marketing, Advertising & Promotion
Packaging is content marketing, too. The folks at ROAD iD are masters at it. They share product info, introduce you to team members and make you feel part of a community. And that's part of why you get a RoadID in the first place—to feel like you're not alone, that...
