by Margot Carmichael Lester | Sep 13, 2022 | Content & Content Operations
I presented my advocacy writing workshop at the Environmental Educators of North Carolina conference last week, so I updated my examples of effective persuasive content. Click here to download the playbook containing the models (and more): A successful fundraising...
by Margot Carmichael Lester | Sep 7, 2021 | Content & Content Operations, Writing/How to Write
Thought leadership is a core element of many content marketing strategies and corporate social justice programs. What is thought leadership? It's a presentation of new ideas or new perspectives. Thought leadership content marketing uses those new ideas and...
by Margot Carmichael Lester | Aug 18, 2021 | Training & Workshops, Writing/How to Write
Effective advocacy includes the voices of people directly involved in the cause. These "ambassadors" bring authentic, front-lines voices to outreach and are vital to successful advocacy campaigns. Some people love speaking at events and rallies, lobbying...
by Margot Carmichael Lester | Apr 27, 2021 | Public Relations/PR practice
Everybody's talking about thought leadership these days. We create periodic recommendations on platforms worth considering for folks getting started with their initiatives. If you're already executing a thought-leadership strategy, you're likely familiar with these...
by Margot Carmichael Lester | Jun 24, 2020 | Writing/How to Write
Many of us have been motivated to speak up and speak out about racial injustice, police brutality and health disparities. It's also Pride Month and a lot of us are also advocating for the rights of LGBTQIA community members. If you're anything like me, there are so...
