by Margot Carmichael Lester | Oct 7, 2021 | Content & Content Operations
We've all seen the data on how engagement is influenced by images. Here are some tips for taking and selecting photos to use in your content marketing. 3 tips for working with photographers Martha Hoelzer Getting the right shots requires strong collaboration between...
by Margot Carmichael Lester | Oct 15, 2019 | Guest Posts
Photos are crucial for audience engagement. Getting the right shots requires strong collaboration between editorial and photography. I asked my friend and professional photographer Martha Hoelzer to share her advice for working with photographers. It's decorative...
by Margot Carmichael Lester | May 15, 2019 | Content & Content Operations, Process
May is National Photo Month, but no matter when you read this, these tips for choosing stock photos will help you up your visual content game. There's been a lot of talk about representation in visual media, including the stock or custom photos we use in our content...
by Margot Carmichael Lester | Mar 26, 2019 | Blogs & Blogging
As consumers of content, we know the value of a great image -- whether that's a photo, illustration or data graphic. Maybe it stems from our days in the cave, when all we had was pictures, but even all this time later, we still like pictures with our words. We noticed...
by Margot Carmichael Lester | Sep 11, 2017 | What-Not
A somber anniversary for our country. There was so much terrific reporting in the immediate aftermath of the attacks, and great analysis as we got farther from the tragedy. Follow-on reporting continues to be strong. Yet this is the piece I return to. It -- and the...
