Extending the ladder

to high school journalists It meant a lot to me as a high school journalist to meet and learn from pros already in the field. Luckily, one of my Dad's best friends and poker buddies was the editor of the local paper, Jim Shumaker (on whom the Shoe cartoon was based)....

How to improve source diversity

Your content is only as good as your sources. Whether your content marketing and brand journalism rely on internal resources or external subject matter experts, quality interviewees are crucial. But few of us look beyond credentials when choosing sources. Some of...