by Margot Carmichael Lester | Nov 20, 2019 | What-Not
to high school journalists It meant a lot to me as a high school journalist to meet and learn from pros already in the field. Luckily, one of my Dad's best friends and poker buddies was the editor of the local paper, Jim Shumaker (on whom the Shoe cartoon was based)....
by Margot Carmichael Lester | Feb 5, 2018 | Content & Content Operations
What's the best way to compare and contrast complicated ideas? That's a question many of us brand journalists and content marketers are tasked with answering. A recent post from the NPR Politics team gives us a good example to refer to. Click the excerpt to see the...
by Margot Carmichael Lester | Dec 4, 2017 | Process, Writing/How to Write
'Tis the season! And not just for gift-giving and tasty food. The close of the year also brings monthly and year-end reports for work. Joy! Report writing doesn't have to be a total lump of coal. Here are some quick tips to help you make the process easier and the end...
by Margot Carmichael Lester | Apr 24, 2017 | Content & Content Operations
Your content is only as good as your sources. Whether your content marketing and brand journalism rely on internal resources or external subject matter experts, quality interviewees are crucial. But few of us look beyond credentials when choosing sources. Some of...
by Margot Carmichael Lester | Mar 13, 2017 | Social Media, Training & Workshops
One of the best parts of my job is traveling around the country helping nonprofits and advocacy groups communicate more effectively with supporters, activists and others. Social Media for Nonprofits Tomorrow, I present to the New Director Academy, a great program at...
