by Margot Carmichael Lester | Nov 9, 2021 | Marketing, Advertising & Promotion
You don't have to be a small business to participate in #SmallBusinessSaturday (27 November) or to extend the small biz vibe to Cyber Monday. Nonprofits and medium- to large-sized companies can provide all kinds of support for their smaller counterparts (including...
by Margot Carmichael Lester | Jul 9, 2018 | Marketing, Advertising & Promotion
Thanks to our membership in the Independent Book Publishers Association, we can afford for Be a Better Writer to have a presence at all the major book shows and book-related conventions. We did the Book Expo last year, which was OK, but we ultimately decided the...
