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4 ways your business can support #SmallBusinessSaturday

4 ways your business can support #SmallBusinessSaturday

by Margot Carmichael Lester | Nov 9, 2021 | Marketing, Advertising & Promotion

Updated October 2022 You don't have to be a small business to participate in #SmallBusinessSaturday or to extend the small biz vibe to Cyber Monday. Nonprofits and medium- to large-sized companies can provide all kinds of support for their smaller counterparts...

Tips for Trade Show & Convention Booth Success

by Margot Carmichael Lester | Jul 9, 2018 | Marketing, Advertising & Promotion

Thanks to our membership in the Independent Book Publishers Association, we can afford for Be a Better Writer to have a presence at all the major book shows and book-related conventions. We did the Book Expo last year, which was OK, but we ultimately decided the...

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