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The perils of telling tales out of school

The perils of telling tales out of school

by Margot Carmichael Lester | Jun 23, 2021 | Public Relations/PR practice

Yesterday I sat in front of a woman who was kvetching to a colleague about the situation at her office -- in her normal speaking volume. She mentioned her own first name, the company's name and then started talking about missed new product delivery targets, a...
Empathy in marketing & PR: why tone matters

Empathy in marketing & PR: why tone matters

by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write

There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...

Brand communications during a pandemic

by Margot Carmichael Lester | Apr 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion

The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...

Recommended Reading: COVID-19

by Margot Carmichael Lester | Mar 24, 2020 | Content & Content Operations, Public Relations/PR practice

There have been a lot of good articles about content marketing, brand journalism and leadership communications during the pandemic. I created a Flipboard magazine to capture some of the best, including pieces from Scott Monty, The Reputation Institute and the Nieman...

How to write an authentic apology

by Margot Carmichael Lester | Aug 27, 2019 | Public Relations/PR practice, Social Media

Social media gaffes are common. Effective and authentic apologies for those miscues are not. But Janelle Monáe recently offered a concise, genuine mea culpa that serves as a good model for any of us. What's good about this apology? It's concise and written in plain...

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