by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
by Margot Carmichael Lester | Apr 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...
by Margot Carmichael Lester | Mar 24, 2020 | Content & Content Operations, Public Relations/PR practice
There have been a lot of good articles about content marketing, brand journalism and leadership communications during the pandemic. I created a Flipboard magazine to capture some of the best, including pieces from Scott Monty, The Reputation Institute and the Nieman...
by Margot Carmichael Lester | Aug 27, 2019 | Public Relations/PR practice, Social Media
Social media gaffes are common. Effective and authentic apologies for those miscues are not. But Janelle Monáe recently offered a concise, genuine mea culpa that serves as a good model for any of us. What's good about this apology? It's concise and written in plain...
