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Broaden your view of content marketing

Broaden your view of content marketing

by Margot Carmichael Lester | Jul 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion

What is content? That's a question I've been getting since at least 2011, when I first took a swing at a definition of content on this blog. Though most of the technical things that make content haven't changed, the opportunities and platforms for content are changing...

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