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How to: Write a better review

How to: Write a better review

by Margot Carmichael Lester | Jul 26, 2022 | Writing/How to Write

Reviews are some of the most popular user-generated content types. We love to review everything, from products and services to restaurants and amusements to trails and travel destinations. One thing we may not think about when writing reviews is accessibility --...
Faster, more effective feedback: Don’t ask. Tell.

Faster, more effective feedback: Don’t ask. Tell.

by Margot Carmichael Lester | Mar 8, 2022 | Content & Content Operations

I'm going to keep this short. If your approach to giving feedback is to couch your directives and desires as questions, you're hurting yourself and adding time to the process.* If you want content producers to add, change, delete, rethink -- whatever -- tell them to...
Giving feedback: 2 ways to be a better content  manager

Giving feedback: 2 ways to be a better content manager

by Margot Carmichael Lester | Aug 31, 2021 | Best Practice, Content & Content Operations, Writing/How to Write

I've long said feedback is more about the person giving it than the person getting it. At least that's what I need to believe to explain why so much of the commentary we get on our writing is unactionable. The things that makes this so hard is that bad feedback is...

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