by Margot Lester | What-Not
If you've got nature enthusiasts on your list this giving season, I've got some suggestions -- which I initially shared with my good friends at the local indie bookstore, McIntyre's. Next up will be gifts for writers, so stay tuned! Related Content Gift ideas for...
by Margot Lester | Social Media, Work Samples
One of my jobs as a volunteer for the South Orange (NC) Rescue Squad is digital advocacy and outreach. This year, I created a holiday fire and kitchen safety package with our community education lead, Caroline Williams. It's pegged of a piece of big-rock content -- an...
by Margot Lester | Content & Content Operations, Marketing, Advertising & Promotion
Many of the same guidelines we covered for Black History Month apply to your content strategy for Women's History Month. Review my tips and the advice from Black Creative Group before launching a campaign. 3 content ideas for Women's History Month When you're ready,...
by Margot Lester | Work Samples
I love writing for the International Cinematographers Guild. Here's my latest, conveniently pegged to spooky season and Halloween. Fly By Night, a behind the scenes look at the making of Hulu's Monsterland (starts on page...
