by Margot Lester | Marketing, Advertising & Promotion
Small Business Saturday (#shopsmall) is a terrific opportunity to engage new customers, increase sales and reward your regulars. And it's likely to be even more successful this year between boycotts and generalized anti-bib box sentiment. Getting the most out of it...
by Margot Lester | Marketing, Advertising & Promotion
My parents were small business owners! Lost in all the media around Small Business Saturday is the role larger enterprises have in supporting these operations. Many of their clients, vendor, contractors and employee's family members are small business owners. What can...
