by Margot Carmichael Lester | Oct 28, 2020 | Marketing, Advertising & Promotion
Customer experience is just a fancy way of saying, "be good to the people who shop with you". And as the child of small business owners, I take that stuff really seriously. My parents, who owned a gourmet grocery, wanted people to feel welcomed, encourage them to try...
by Margot Carmichael Lester | Jul 21, 2020 | Marketing, Advertising & Promotion
Lots of white-owned companies are evaluating their activities and being more proactive in dismantling racism. For some white small business owners, however, speaking up and taking action may feel inconsequential or even scary. To help these enterprises, I’ll...
by Margot Carmichael Lester | Oct 29, 2019 | Marketing, Advertising & Promotion
Small Business Saturday is coming up soon. We all know the drill: Small business owners should be finalizing (or last-minute preparing) plans to promote their businesses. Get Small Business Saturday promotional ideas here.Marketing, advertising, PR and promotions...
by Margot Carmichael Lester | May 7, 2019 | E'ship
In a weird confluence of events, it's both National Small Business Week and Hurricane Preparedness Week. And it just so happens we've got lots of content to help you observe both! Tips from a Veteran Small Business Owner Growing up in my parents' small business, I...
by Margot Carmichael Lester | Oct 22, 2018 | Marketing, Advertising & Promotion, Process
At one point in my life, commercial design was giving journalism a good run for my career-planning money. In high school, I won contests in both. Here's the holiday card I designed that was chosen for a charity card set: In the end, words won out over images and my...
