by Margot Carmichael Lester | Oct 28, 2020 | Marketing, Advertising & Promotion
Customer experience is just a fancy way of saying, "be good to the people who shop with you". And as the child of small business owners, I take that stuff really seriously. My parents, who owned a gourmet grocery, wanted people to feel welcomed, encourage them to try...
by Margot Carmichael Lester | Jul 21, 2020 | Marketing, Advertising & Promotion
Lots of white-owned companies are evaluating their activities and being more proactive in dismantling racism. For some white small business owners, however, speaking up and taking action may feel inconsequential or even scary. To help these enterprises, I’ll...
by Margot Carmichael Lester | May 7, 2019 | E'ship
In a weird confluence of events, it's both National Small Business Week and Hurricane Preparedness Week. And it just so happens we've got lots of content to help you observe both! Tips from a Veteran Small Business Owner Growing up in my parents' small business, I...
by Margot Carmichael Lester | Oct 22, 2018 | Marketing, Advertising & Promotion, Process
At one point in my life, commercial design was giving journalism a good run for my career-planning money. In high school, I won contests in both. The image on the left is an illustration of mine that chosen for a charity card set back then. The image on the right is a...
by Margot Carmichael Lester | Mar 12, 2018 | E'ship
A quarter of a century ago today, I left my job at as marketing director for the Kenan-Flagler Business School to open my own consulting business. A lot has changed since then, giving me plenty of opportunities to learn some valuable new lessons on top of the ones I...
