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Advice: Get more from Small Business Saturday

Advice: Get more from Small Business Saturday

by Margot Carmichael Lester | Nov 6, 2017 | Marketing, Advertising & Promotion

Updated October 2022 Small Business Saturday® is coming up fast. We helped Staples create a series of articles to help small business owners make the most of the big day. Here's a quick round-up. Get Set for Small Business Saturday Sales Small Business Saturday gives...
Big ideas for Small Business Saturday

Big ideas for Small Business Saturday

by Margot Carmichael Lester | Nov 21, 2016 | E'ship, Marketing, Advertising & Promotion

Small Business Saturday is a terrific way to tap into people's innate desires to shop closer to home and with people they know. It's most beneficial for retailers, its original promoters, but any local business can take advantage of the observance. A few years ago, we...

7 ways to compete in the content marketplace

by Margot Carmichael Lester | Nov 7, 2016 | Content & Content Operations, E'ship

Media companies like Vice and The New York Times are producing branded content and ads, raising the quality bar for everyone and adding more entrants to the already-crowded marketplace. There's always another content agency or freelancer out there ready to take your...

Beyond the persona: Know Your Customer Day

by Margot Carmichael Lester | Jul 18, 2016 | Content & Content Operations, Marketing, Advertising & Promotion

July 21 is Know Your Customer Day. Knowing your customer is a crucial tactic for marketers, but you have to go deeper than stock personas (so tired of that term, btw) and easy demographic characterizations. Here are some resources to help you learn more about and...

#DreamSmallBiz: Market Your Small Business

by Margot Carmichael Lester | May 2, 2016 | E'ship, Marketing, Advertising & Promotion

#NationalSmallBusinessWeek: Tips for marketing and promoting your small business It's National Small Business Week and in honor of the occasion, we're sharing a few of our top-ranked posts on small business marketing. Not an SMB owner or manager? Please share this...
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