by Margot Carmichael Lester | Nov 6, 2017 | Marketing, Advertising & Promotion
Updated October 2022 Small Business Saturday® is coming up fast. We helped Staples create a series of articles to help small business owners make the most of the big day. Here's a quick round-up. Get Set for Small Business Saturday Sales Small Business Saturday gives...
by Margot Carmichael Lester | Nov 21, 2016 | E'ship, Marketing, Advertising & Promotion
Small Business Saturday is a terrific way to tap into people's innate desires to shop closer to home and with people they know. It's most beneficial for retailers, its original promoters, but any local business can take advantage of the observance. A few years ago, we...
by Margot Carmichael Lester | Nov 7, 2016 | Content & Content Operations, E'ship
Media companies like Vice and The New York Times are producing branded content and ads, raising the quality bar for everyone and adding more entrants to the already-crowded marketplace. There's always another content agency or freelancer out there ready to take your...
by Margot Carmichael Lester | Jul 18, 2016 | Content & Content Operations, Marketing, Advertising & Promotion
July 21 is Know Your Customer Day. Knowing your customer is a crucial tactic for marketers, but you have to go deeper than stock personas (so tired of that term, btw) and easy demographic characterizations. Here are some resources to help you learn more about and...
by Margot Carmichael Lester | May 2, 2016 | E'ship, Marketing, Advertising & Promotion
#NationalSmallBusinessWeek: Tips for marketing and promoting your small business It's National Small Business Week and in honor of the occasion, we're sharing a few of our top-ranked posts on small business marketing. Not an SMB owner or manager? Please share this...
