by Margot Carmichael Lester | Oct 23, 2019 | Marketing, Advertising & Promotion
Visual content for cause marketing Design partner Marc Borzelleca and I collaborated to create social media content to help promote the 2019 ACA open enrollment period. Federal funding to market the sign-up opportunity has been slashed, so we're doing our part to get...
by Margot Carmichael Lester | Aug 27, 2019 | Public Relations/PR practice, Social Media
Social media gaffes are common. Effective and authentic apologies for those miscues are not. But Janelle Monáe recently offered a concise, genuine mea culpa that serves as a good model for any of us. What's good about this apology? It's concise and written in plain...
by Margot Carmichael Lester | Jan 29, 2019 | Content & Content Operations, Social Media
We all want to amplify our content marketing and boost audience acquisition. One easy way to do that is to engage SMEs -- internal and external -- when the content is live. It seems so simple, yet many of us aren't taking advantage of this opportunity. How to engage...
by Margot Carmichael Lester | Nov 19, 2018 | Content & Content Operations
There's a lot of talk about "big rock" content, those resource- and content-intensive assets that you can "chip away at" to create smaller, atomized content. Most folks include in the list: e-Books White papers Research reports Long-form articles I want to make the...
by Margot Carmichael Lester | Jun 18, 2018 | Marketing, Advertising & Promotion, Social Media
Here's a great brand social responsibility example for you. I've been watching body-positive marketing since a presentation by the Dove team a few years ago. It's of interest to me for a lot of reasons, not the least of which is that while I'm as tall as most models,...
