by Margot Carmichael Lester | Sep 13, 2022 | Content & Content Operations
I presented my advocacy writing workshop at the Environmental Educators of North Carolina conference last week, so I updated my examples of effective persuasive content. Click here to download the playbook containing the models (and more): A successful fundraising...
by Margot Carmichael Lester | Dec 8, 2020 | Content & Content Operations
Updated October 2022 While we hurtle toward the end of the year, our thoughts may be on tax planning, staffing contingencies and closing the books. But the fourth quarter is also a great time to focus on some content initiatives that you may have overlooked during the...
by Margot Carmichael Lester | Mar 19, 2019 | Content & Content Operations
Our content is better when it's informed by a diverse group of people. We've always tried to include a range of sources in our work, but this year we made a formal commitment to diversifying our source lists by specifically seeking out women and people of color. After...
by Margot Carmichael Lester | Jan 22, 2019 | What-Not
It's no secret I'm an activist CEO. From my work against North Carolina's Amendment One and HR 2 to my advocacy for affordable healthcare and people living with HIV and AIDS — my causes are my company's. That's why I sat down on Martin Luther King Jr. Day and pledged...
by Margot Carmichael Lester | Jan 8, 2019 | E'ship, Writing/How to Write
Most of us are tempted to engage in the time-honored ritual of setting some New Year's resolutions. According to our friends over at Wikipedia, A New Year's resolution is a tradition, most common in the Western Hemisphere but also found in the Eastern Hemisphere, in...
