by Margot Lester | Content & Content Operations
...you need better content. Budgets are tight, staff is stretched. Instead of making new content, reinvest in what you've already got. Here's why and how. That's not just me talking. Well-respected, data-informed content experts like Norma Gaffin and Andy Crestodina...
by Margot Lester | Best of Our Blog
Emergency medical leave, time management tips, kangaroo words, small talk advice, and ableist language. Based on your clicks, those are the hot topics from the first half of 2024. Join me in the way-back machine to revisit these gems. And as always, thanks for...
by Margot Lester | Best of Our Blog
Let's revisit the most-read posts from Q3. As ever, thanks for finding value in what we do. Writing improvement tip: deploy visual verbs "Verbs! Yeah. That's what's happening." Ok, if you're young, you probably have no idea what just happened. Whatever. This post,...
by Margot Lester | Content & Content Operations
It seems obvious that you should pay suppliers, vendors and freelancers, and yet...here I am with another cautionary tale. If you're slow to pay your partners, you're not just creating a financial burden for them. You're creating problems for your firm, too. Every...
by Margot Lester | Best Practice, E'ship, What-Not
I know a lot of freelancers who eschew creating contracts and agreements for all kinds of reasons. It's not a great idea, though. Without it you're like an aerialist working without a net, exposing yourself to a lot of risk. And, damn, there are enough risks out there...
