by Margot Carmichael Lester | Mar 19, 2019 | Content & Content Operations
Our content is better when it's informed by a diverse group of people. We've always tried to include a range of sources in our work, but this year we made a formal commitment to diversifying our source lists by specifically seeking out women and people of color. After...
by Margot Carmichael Lester | Jan 22, 2019 | What-Not
It's no secret I'm an activist CEO. From my work against North Carolina's Amendment One and HR 2 to my advocacy for affordable healthcare and people living with HIV and AIDS — my causes are my company's. That's why I sat down on Martin Luther King Jr. Day and pledged...
by Margot Carmichael Lester | Jan 8, 2019 | E'ship, Writing/How to Write
Most of us are tempted to engage in the time-honored ritual of setting some New Year's resolutions. According to our friends over at Wikipedia, A New Year's resolution is a tradition, most common in the Western Hemisphere but also found in the Eastern Hemisphere, in...
by Margot Carmichael Lester | Oct 22, 2018 | Marketing, Advertising & Promotion, Process
At one point in my life, commercial design was giving journalism a good run for my career-planning money. In high school, I won contests in both. Here's the holiday card I designed that was chosen for a charity card set: In the end, words won out over images and my...
by Margot Carmichael Lester | Aug 27, 2018 | Content & Content Operations, Marketing, Advertising & Promotion
A recent Demand Gen Report survey asked respondents to identify the content types they rely on in each part of the funnel. Case studies (79%), infographics (76%) and blogs (71%) are are highly valued throughout the buying process. Other editorial-based content like...
