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Top tips for creating effective content

Top tips for creating effective content

by Margot Lester | Jan 3, 2023 | Best of Our Blog, What-Not

Want to create more effective content? Check out our most-read posts from last year, which include our definition of content and our advice on organization, quality, email marketing and hiring a writing coach. Two essays also garnered a lot of interest, including my...
How to write thought leadership content

How to write thought leadership content

by Margot Lester | Sep 7, 2021 | Content & Content Operations, Writing/How to Write

Thought leadership is a core element of many content marketing strategies and corporate social justice programs. What is thought leadership? It's a presentation of new ideas or new perspectives. Thought leadership content marketing uses those new ideas and...
Resources for thought leadership

Resources for thought leadership

by Margot Lester | Apr 27, 2021 | Public Relations/PR practice

Everybody's talking about thought leadership these days. We create periodic recommendations on platforms worth considering for folks getting started with their initiatives. If you're already executing a thought-leadership strategy, you're likely familiar with these...
Tips for pitching and presenting your best ideas

Tips for pitching and presenting your best ideas

by Margot Lester | Mar 9, 2021 | Writing/How to Write

Ideas are powerful. That's why it's vital that we enhance our ability to nuture and present them to others. Check out these posts to get the tools and techniques you need to pitch and present your ideas. How to capture and convey the power of your ideas 2 ways to...

How do you become a thought leader?

by Margot Lester | May 19, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write

Leverage the power of your ideas. Thought leadership content marketing is a solid opportunity to position yourself as a knowledgeable, trustworthy source of actionable information, thoughtful insights or empathetic communication. Beyond your own website/blog, your...

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