by Margot Carmichael Lester | Apr 9, 2019 | Marketing, Advertising & Promotion
via GIPHY I was in college when I first had to fire someone. I was the ranking supervisor of the student team that ran the student union, and after several warnings by his direct supervisor, this employee was referred to me for not meeting the expectations laid out in...
by Margot Carmichael Lester | Mar 12, 2019 | E'ship
26 years ago today was my last as a full-time employee for someone else. I left the Kenan-Flagler Business School at UNC to start my own business, what is now The Word Factory. A few tips for those of you considering a similar move: Do the math. Before you cut the...
by Margot Carmichael Lester | Feb 5, 2019 | Content & Content Operations
How many times has this happened to you: You carefully plan your content calendar down to the day and hour only to see it blown apart when a SME isn't available on your schedule. We see it a lot. Most recently, the content team scheduled white paper backgrounding and...
by Margot Carmichael Lester | Jan 15, 2019 | Content & Content Operations
Is your social media team doing you wrong? There are tons of examples of poor social media posting every day, but this one really caught my attention. "I may lose the farm, but I strongly feel we need some border security." Many farmers have stayed loyal to President...
by Margot Carmichael Lester | Dec 10, 2018 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
I like words. A lot. I even still have my very first Thesaurus. So a recent blog post by a PR firm on alternatives to the word "good" caught my eye. The purpose, judging by the subtitle, was to motivate us to use more precise language. And it did offer a bunch of...
