by Margot Carmichael Lester | Oct 7, 2021 | Content & Content Operations
We've all seen the data on how engagement is influenced by images. Here are some tips for taking and selecting photos to use in your content marketing. 3 tips for working with photographers Martha Hoelzer Getting the right shots requires strong collaboration between...
by Margot Carmichael Lester | Jun 16, 2021 | Best Practice, Content & Content Operations
As we barrel towards the end of the quarter, there are a few critical content marketing tasks to put on your list for the next 3-6 months. This advice applies whether you're a content lead, in-house content marketing team member or independent contractor/freelancer. 4...
by Margot Carmichael Lester | Apr 9, 2019 | Marketing, Advertising & Promotion
via GIPHY I was in college when I first had to fire someone. I was the ranking supervisor of the student team that ran the student union, and after several warnings by his direct supervisor, this employee was referred to me for not meeting the expectations laid out in...
by Margot Carmichael Lester | Mar 12, 2019 | E'ship
26 years ago today was my last as a full-time employee for someone else. I left the Kenan-Flagler Business School at UNC to start my own business, what is now The Word Factory. A few tips for those of you considering a similar move: Do the math. Before you cut the...
by Margot Carmichael Lester | Feb 5, 2019 | Content & Content Operations
How many times has this happened to you: You carefully plan your content calendar down to the day and hour only to see it blown apart when a SME isn't available on your schedule. We see it a lot. Most recently, the content team scheduled white paper backgrounding and...
