by Margot Carmichael Lester | Sep 12, 2023 | Marketing, Advertising & Promotion
Small Business Saturday (#shopsmall) is a terrific opportunity to engage new customers, increase sales and reward your regulars. Capitalizing requires planning, though, and we see a lot of folks waiting till the last minute. We get it. The end of November seems so far...
by Margot Carmichael Lester | Aug 29, 2023 | Process
When Mercury's in retrograde, communication can go a little haywire. Even if you don't believe in it, a bunch of your clients and colleagues do, so lean in! In the early years of The Word Factory, we produced a monthly guest column for one of our clients that to run...
by Margot Carmichael Lester | Jul 25, 2023 | Writing/How to Write
Verbs are where the action is. Verbs are also where you should put you attention if you want to improve your writing. Just like there are different types of details, there are different types of verbs. Let's take a look at three that influence writing quality and...
by Margot Carmichael Lester | Jul 11, 2023 | What-Not
Despite all the (justified) admonitions to be careful with humor, there are times where it's not just allowable but welcomed. Yet too many content marketers are afraid to go there. Don't be! One of my favorite projects was redesigning all the error screens you could...
by Margot Carmichael Lester | Jul 5, 2023 | Best of Our Blog
Writing advice was the most popular topic for the first half of 2023. Our readers really dug into tips on how to scrap state-of-being verbs and how to improve concision, highlighting a few of the issues facing content creators and brand journalists. And this it's a...
