by Margot Carmichael Lester | Oct 11, 2022 | What-Not
After the COVID hiatus, in-person conferences are back. I've been to two so far this year, the Cullowhee Native Plant Conference as an attendee and the Environmental Educators of North Carolina Conference as a presenter and attendee. This week, I'm presenting at the...
by Margot Carmichael Lester | Oct 4, 2022 | Best of Our Blog
Last quarter, our readers were most interested in our tips on replatforming a website, writing with more influence, and email marketing with empathy. Here are there top-ranked posts of Q322: Mini case study: Email marketing with empathy & kindness Persuasive...
by Margot Carmichael Lester | Aug 30, 2022 | Content & Content Operations, Writing/How to Write
Yesterday we were discussing how to present a set of recommendations in a report on redesigning and decolonizing the hiring process in an industry sector. Should we cast the recommended practices as short- and long-term goals or as new level and next level? Timeframe...
by Margot Carmichael Lester | May 24, 2022 | Marketing, Advertising & Promotion
A picture, as we know, is worth a thousand words. That means pictures *and* words are a super-powerful combination. Since May is National Photography Month, we collected all of our photo-related content in one place to help you upgrade your visual content. From...
by Margot Carmichael Lester | May 4, 2022 | Writing/How to Write
We've all done or said something that offended or hurt another person. It's inevitable that our actions have impact that can run counter to our intention. No matter how careful we are, how our actions and words land with other people is, ultimately, what matters most....
