by Margot Carmichael Lester | May 24, 2022 | Marketing, Advertising & Promotion
A picture, as we know, is worth a thousand words. That means pictures *and* words are a super-powerful combination. Since May is National Photography Month, we collected all of our photo-related content in one place to help you upgrade your visual content. From...
by Margot Carmichael Lester | May 4, 2022 | Writing/How to Write
We've all done or said something that offended or hurt another person. It's inevitable that our actions have impact that can run counter to our intention. No matter how careful we are, how our actions and words land with other people is, ultimately, what matters most....
by Margot Carmichael Lester | Mar 29, 2022 | Best of Our Blog
Here are the top-performing posts of the first quarter: Grammar, perfectionism and dominant culture. Our most-read post. "Grammar isn't the enemy, but it is a tool of perfectionism, an important aspect of dominant culture and white supremacy. Knowledge and application...
by Margot Carmichael Lester | Feb 2, 2022 | Content & Content Operations, Writing/How to Write
Glossaries are supposed to help us understand, but poorly constructed glossaries often hinder comprehension and creates frustration -- two feelings you don't want people to have when they interact with your organization. Luckily, making a good glossary isn't...
by Margot Carmichael Lester | Oct 7, 2021 | Content & Content Operations
We've all seen the data on how engagement is influenced by images. Here are some tips for taking and selecting photos to use in your content marketing. 3 tips for working with photographers Martha Hoelzer Getting the right shots requires strong collaboration between...
