by Margot Carmichael Lester | Nov 19, 2018 | Content & Content Operations
There's a lot of talk about "big rock" content, those resource- and content-intensive assets that you can "chip away at" to create smaller, atomized content. Most folks include in the list: e-Books White papers Research reports Long-form articles I want to make the...
by Margot Carmichael Lester | Nov 5, 2018 | Content & Content Operations, Writing/How to Write
According to a recent Google thought-starter, more and more of us see our phones as tools for productivity. But Google buried the lede. The real news centers on the emotions that stem from productivity. Fuel Engagement with Emotion-Boosting Mobile Content What I found...
by Margot Carmichael Lester | Oct 15, 2018 | Content & Content Operations
A Quick Case for Budget Transparency Early in my career, I was on the buy side, sourcing agency and freelancer PR and creative services for my employer. We had a budget, but unless it was a very large project, like creating a new logo for the UNC Kenan-Flagler...
by Margot Carmichael Lester | Sep 11, 2018 | Content & Content Operations, Writing/How to Write
Big Ideas for Content Marketers from #CMWorld Empathy was the big recurring theme at this year’s Content Marketing World. Basically, this is the new to-do for content marketers: Show up as a person *and* a marketer, because when we care about people, they care about...
by Margot Carmichael Lester | Aug 13, 2018 | Marketing, Advertising & Promotion, What-Not
Conference Success Tips for Content Marketing World Use these tips to optimize your experience at CMWorld (or any other huge conference or convention). 1. Have a Plan B. Sessions fill up fast, so I always have a Plan B. Choose a second or third option as a back-up so...
