by Margot Carmichael Lester | Apr 14, 2020 | Social Media
Our in-house MD, Ben Hippen, has been creating visual content related to the novel coronavirus. We're sharing it here with the hope that it helps you feel more informed and safer. If you find the content useful, feel free to post any of the assets (or the links to...
by Margot Carmichael Lester | Oct 15, 2019 | Guest Posts
Photos are crucial for audience engagement. Getting the right shots requires strong collaboration between editorial and photography. I asked my friend and professional photographer Martha Hoelzer to share her advice for working with photographers. It's decorative...
by Margot Carmichael Lester | Aug 20, 2019 | Blogs & Blogging, Content & Content Operations
Humans are curious by nature. Content marketers can capitalize on this by producing articles, videos and infographics that show how things are made or done. Behind-the-scenes content is an opportunity to invite the audience in for a tour of your operation, meet some...
by Margot Carmichael Lester | May 15, 2019 | Content & Content Operations, Process
May is National Photo Month, but no matter when you read this, these tips for choosing stock photos will help you up your visual content game. There's been a lot of talk about representation in visual media, including the stock or custom photos we use in our content...
by Margot Carmichael Lester | Feb 5, 2018 | Content & Content Operations
What's the best way to compare and contrast complicated ideas? That's a question many of us brand journalists and content marketers are tasked with answering. A recent post from the NPR Politics team gives us a good example to refer to. Click the excerpt to see the...
