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Replatforming? Here’s how to organize your B2B content

Replatforming? Here’s how to organize your B2B content

by Margot Carmichael Lester | Aug 2, 2022 | Content & Content Operations

Replatforming is a massive undertaking. It's also a huge opportunity to get your site content right. Recent research from the Demand Gen Report found that B2B customers want content on your site to be organized by: pain point (52%)topic (51%)vertical (46%)business...

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