by Margot Carmichael Lester | Aug 11, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's a lot out there on why empathy is important in content marketing and PR, and some tactics on how to figure out what you need to be empathetic about, but one thing that isn't getting enough attention to me is the craft of conveying empathy. You can have all the...
by Margot Carmichael Lester | May 26, 2020 | Writing/How to Write
Sweating the small stuff can have big benefits. Here are a few small fixes you can deploy immediately to give your writing more impact and make you a more effective communicator: Revise for consistency. Make decisions -- based on your corporate style or...
by Margot Carmichael Lester | Mar 4, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Does the thought of grammar make you feel like this? via GIPHY A holiday that strikes fear in the hearts of many. Thanks to school, most of us have strong feelings about grammar. Fear. Loathing. Frustration. That's largely because we don't really do a great job of...
by Margot Carmichael Lester | Sep 11, 2019 | Writing/How to Write
September is Be Kind to Editors and Writers Month. Here are a handful of slide decks featuring the strategies and tips we employ here at The Word Factory and with our clients. These also are among my most popular training/presentation topics. Hit me up if you'd like...
by Margot Carmichael Lester | Jun 14, 2019 | Work Samples from Margot Lester & The Word Factory Team
I like the show On My Block a lot, so it was a kick to cover it for the ICG Magazine. During the interviews, I realized I had some great stuff about the importance of diversity and inclusion. I pitched a straight Q&A on the topic to the editor, and it was...
