by Margot Carmichael Lester | Jul 25, 2023 | Writing/How to Write
Verbs are where the action is. Verbs are also where you should put you attention if you want to improve your writing. Just like there are different types of details, there are different types of verbs. Let's take a look at three that influence writing quality and...
by Margot Carmichael Lester | May 16, 2023 | Writing/How to Write
Memo-writing is a crucial skill for almost everyone. Here's a round-up of tips for how to write a memo that delivers relevant information and improves your effectiveness. How to write a memo people want to read How to write a memo with confidence and clarity 3 easy...
by Margot Carmichael Lester | May 9, 2023 | Writing/How to Write
Becoming a really great writer takes work. But did you know there's one quick trick anyone can do to improve the quality and impact of their writing? (Because there is.) If you're a frequent/long-time reader of this blog, you've heard me say it before: Cut 20% of your...
by Margot Carmichael Lester | Apr 25, 2023 | Writing/How to Write
A strong main idea or takeaway is crucial, of course, but our audience often needs more information to think, feel or do something. That's where details come in, those vital tidbits of support that create sufficient context to move the audience. And though I've been...
by Margot Carmichael Lester | Mar 7, 2023 | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Writing/How to Write
I just heard from a client who's struggling to find freelancers who don't plagiarize and who do cite the most recent data. My first response was a typical "are you kidding me?!" But I held my tongue. Look, if you find yourself having to remind writers about this, you...
