by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
by Margot Carmichael Lester | Apr 5, 2022 | Writing/How to Write
Essay writing can be one of the most challenging forms. Personally, I love it, but I'm weird like that. Because it's difficult, I ask all my coaching clients to create a swipe file of essays that speak to them. We talk about what makes them good and build a framework...
by Margot Carmichael Lester | Mar 29, 2022 | Best of Our Blog
Here are the top-performing posts of the first quarter: Grammar, perfectionism and dominant culture. Our most-read post. "Grammar isn't the enemy, but it is a tool of perfectionism, an important aspect of dominant culture and white supremacy. Knowledge and application...
by Margot Carmichael Lester | Feb 2, 2022 | Content & Content Operations, Writing/How to Write
Glossaries are supposed to help us understand, but poorly constructed glossaries often hinder comprehension and creates frustration -- two feelings you don't want people to have when they interact with your organization. Luckily, making a good glossary isn't...
by Margot Carmichael Lester | Jan 25, 2022 | Content & Content Operations
What is content? A decade ago (I know!) we created this definition: Content is information presented with a purpose distributed to people in a form through a channel.The Word Factory We break down the definition of content in two blog posts: Information,...
