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Top 5 most valuable B2B content types

Top 5 most valuable B2B content types

by Margot Carmichael Lester | May 10, 2022 | Blogs & Blogging, Content & Content Operations, Writing/How to Write

New survey data shows the content B2B customers value most. The survey was done by The Demand Gen Report for ON24 and included 174 B2B executives. What B2B customers want from content marketing Before we dig into the content types, let's look at what makes any piece...
Best in show: Essay writing example

Best in show: Essay writing example

by Margot Carmichael Lester | Apr 5, 2022 | Writing/How to Write

Essay writing can be one of the most challenging forms. Personally, I love it, but I'm weird like that. Because it's difficult, I ask all my coaching clients to create a swipe file of essays that speak to them. We talk about what makes them good and build a framework...
The most popular blog topics of Q122

The most popular blog topics of Q122

by Margot Carmichael Lester | Mar 29, 2022 | Best of Our Blog

Here are the top-performing posts of the first quarter: Grammar, perfectionism and dominant culture. Our most-read post. "Grammar isn't the enemy, but it is a tool of perfectionism, an important aspect of dominant culture and white supremacy. Knowledge and application...
Writing tip: 5 elements of a good glossary

Writing tip: 5 elements of a good glossary

by Margot Carmichael Lester | Feb 2, 2022 | Content & Content Operations, Writing/How to Write

Glossaries are supposed to help us understand, but poorly constructed glossaries often hinder comprehension and creates frustration -- two feelings you don't want people to have when they interact with your organization. Luckily, making a good glossary isn't...
How do you define content?

How do you define content?

by Margot Carmichael Lester | Jan 25, 2022 | Content & Content Operations

What is content? A decade ago (I know!) we created this definition: Content is information presented with a purpose distributed to people in a form through a channel.The Word Factory We break down the definition of content in two blog posts: Information,...
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