by Margot Carmichael Lester | Aug 11, 2021 | Writing/How to Write
One of the most misleading pieces of writing advice is "read a lot". It's not that it's untrue, it's just that it's too broad to really be helpful. Look, if you want to read a lot fiction, feel free. But it's unlikely to help you become a better memo writer, content...
by Pete Andersen | Aug 3, 2021 | Guest Posts, Writing/How to Write
A few weeks ago, my colleague Pete and I did a team writing training for one of our long-time clients. Someone asked about the passive voice, which has always kind-of flummoxed me. Luckily, Pete swooped in to save the day with an explanation I liked so much I asked...
by Margot Carmichael Lester | May 19, 2021 | Writing/How to Write
Even people who make their bones writing every single day can get stymied when it comes to beginning a piece. I think some of that is because we all know the start of any story is the make-or-break point for engagement. If we don't hook you at the top it's really...
by Margot Carmichael Lester | Mar 31, 2021 | Best of Our Blog
Here are the topics that were of most interest to blog readers in the first quarter of 2021: Why we need the writing process -- The writing process divides the task into distinct functions so we can focus our minds and our work more efficiently. Each step builds on...
by Margot Carmichael Lester | Mar 9, 2021 | Writing/How to Write
Ideas are powerful. That's why it's vital that we enhance our ability to nuture and present them to others. Check out these posts to get the tools and techniques you need to pitch and present your ideas. How to capture and convey the power of your ideas 2 ways to...
