by Margot Lester | May 31, 2022 | Writing/How to Write
Updated May 2023 Becoming a more effective communicator takes work. You can do it yourself -- studying good writing, trying to pick out the techniques that apply to your work, and getting feedback from friends and coworkers -- or you can hire a coach. In observance of...
by Margot Lester | Feb 8, 2022 | Writing/How to Write
Writing your online dating profile sucks. It doesn't have to, though. Based on years of looking over profiles, writing love advice columns and talking to experts for Match.com, I've come up with a list of criteria successful profiles share. Use it help you rethink...
by Margot Lester | Sep 7, 2021 | Content & Content Operations, Writing/How to Write
Thought leadership is a core element of many content marketing strategies and corporate social justice programs. What is thought leadership? It's a presentation of new ideas or new perspectives. Thought leadership content marketing uses those new ideas and...
by Margot Lester | Dec 24, 2019 | Best of Our Blog
Last thing before we turn out the lights and turn on the yule log, here are our top posts for Q4. How to Infuse More Empathy In Your Writing. The Feelings Before & After Strategy(c) helps us understand where our audience is emotionally before they engage with our...
by Margot Lester | Nov 20, 2019 | What-Not
to high school journalists It meant a lot to me as a high school journalist to meet and learn from pros already in the field. Luckily, one of my Dad's best friends and poker buddies was the editor of the local paper, Jim Shumaker (on whom the Shoe cartoon was based)....
