by Margot Lester | Be a Writer Like...
I was saddened to learn of Nikki Giovanni's passing this morning. I've been a fan of hers since I read The Only True Lovers are Chefs or Happy Birthday, Edna Lewis, at a long-ago wedding. Later, I was thrilled to interview her a few times. Ms. Nikki was always...
by Margot Lester | Writing/How to Write
Updated May 2023 Becoming a more effective communicator takes work. You can do it yourself -- studying good writing, trying to pick out the techniques that apply to your work, and getting feedback from friends and coworkers -- or you can hire a coach. In observance of...
by Margot Lester | Writing/How to Write
Writing your online dating profile sucks. It doesn't have to, though. Based on years of looking over profiles, writing love advice columns and talking to experts for Match.com, I've come up with a list of criteria successful profiles share. Use it help you rethink...
by Margot Lester | Content & Content Operations, Writing/How to Write
Thought leadership is a core element of many content marketing strategies and corporate social justice programs. What is thought leadership? It's a presentation of new ideas or new perspectives. Thought leadership content marketing uses those new ideas and...
by Margot Lester | Best of Our Blog
Last thing before we turn out the lights and turn on the yule log, here are our top posts for Q4. How to Infuse More Empathy In Your Writing. The Feelings Before & After Strategy(c) helps us understand where our audience is emotionally before they engage with our...
