by Margot Carmichael Lester | Aug 25, 2020 | Writing/How to Write
Everyone needs a toolbox of tricks to beat writer's block because pretty much all of us are writers of one sort or another these days. If you've ever had trouble starting a thank-you note, you're a writer and you know what I mean. I picked up a new tip a few weeks ago...
by Margot Carmichael Lester | Aug 4, 2020 | Writing/How to Write
The other week, MarketingProfs shared a survey of the most essential skills for aspiring marketers. I found the data really interesting because creating content and crafting persuasive copy are ranked higher than hiqh-quality written communications -- but don't the...
by Margot Carmichael Lester | Mar 4, 2020 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
Does the thought of grammar make you feel like this? via GIPHY A holiday that strikes fear in the hearts of many. Thanks to school, most of us have strong feelings about grammar. Fear. Loathing. Frustration. That's largely because we don't really do a great job of...
by Margot Carmichael Lester | Nov 15, 2019 | Blogs & Blogging, Writing/How to Write
One of my favorite things is teaching others to write more persuasively to advocate for the things they care most about. This weekend, I'm taking my show on the road to the North Carolina AIDS Action Network's annual conference, Building Power Across the Spectrum, in...
by Margot Carmichael Lester | Oct 8, 2019 | Content & Content Operations, Writing/How to Write
October is Emotional Intelligence Awareness Month. In observance of that, here's an easy way to infuse more empathy -- a key component of emotional intelligence -- into your content. The Feelings Before & After Strategy helps us understand where our audience is...
