by Margot Lester | Writing/How to Write
Look, I'm not saying not to use AI tools to draft. Some of my best friends (literally) do it. But I'm begging you to revise it before it tanks your reputation. Here's why and how. genAI content has a sneaky habit that's eroding your authority, credibility and overall...
by Margot Lester | Best Practice, Writing/How to Write
There's all kinds of research out there that employees want to work for companies that share their values and support their lives. That's why your job ad copy should of course include the usual suspects -- general responsibilities, specific tasks and projects, salary,...
by Margot Lester | Blogs & Blogging, Writing/How to Write
Updated June 2025 We all have good ideas, but sometimes it's hard to convey them in a way that delivers real punch and creates serious impact. Here are three go-to writing strategies to help you harness the power and get the results you want. 3 strategies to help you...
by Margot Lester | Writing/How to Write
UPDATED FEBRUARY 2023 March 4 is National Grammar Appreciation Day. Grammar needs a day, I suppose. We take it for granted until somebody points out a grammatical error. And even then, do we actually appreciate it? Not really. That's in part because we don't really...
by Margot Lester | Writing/How to Write
Updated May 2023 Sweating the small stuff can have big benefits. Here are a few small fixes you can deploy immediately to give your writing more impact and make you a more effective communicator: Reduce the number of words Support skim and scan Make it consistent Cut...
