by Margot Carmichael Lester | Nov 22, 2022 | Best Practice, Writing/How to Write
There's all kinds of research out there that employees want to work for companies that share their values and support their lives. That's why your job ad copy should of course include the usual suspects -- general responsibilities, specific tasks and projects, salary,...
by Margot Carmichael Lester | Mar 15, 2022 | Blogs & Blogging, Writing/How to Write
March is International Ideas Month. We all have good ideas, but sometimes it's hard to convey them in a way that delivers real punch and creates serious impact. Here are three go-to writing strategies to help you harness the power and get the results you want. 3...
by Margot Carmichael Lester | Mar 2, 2022 | Writing/How to Write
March 4 is, apparently, National Grammar Appreciation Day. Grammar needs a day, I suppose. We take it for granted until somebody points out a grammatical error. And even then, do we actually appreciate it? Not really. That's in part because we don't really know what...
by Margot Carmichael Lester | May 26, 2020 | Writing/How to Write
Sweating the small stuff can have big benefits. Here are a few small fixes you can deploy immediately to give your writing more impact and make you a more effective communicator: Revise for consistency. Make decisions -- based on your corporate style or...
