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2 tips for better job ads

2 tips for better job ads

by Margot Carmichael Lester | Nov 22, 2022 | Best Practice, Writing/How to Write

There's all kinds of research out there that employees want to work for companies that share their values and support their lives. That's why your job ad copy should of course include the usual suspects -- general responsibilities, specific tasks and projects, salary,...
Writing advice: How to increase the impact of your ideas

Writing advice: How to increase the impact of your ideas

by Margot Carmichael Lester | Mar 15, 2022 | Blogs & Blogging, Writing/How to Write

March is International Ideas Month. We all have good ideas, but sometimes it's hard to convey them in a way that delivers real punch and creates serious impact. Here are three go-to writing strategies to help you harness the power and get the results you want. 3...
Grammar, perfectionism and dominant culture

Grammar, perfectionism and dominant culture

by Margot Carmichael Lester | Mar 2, 2022 | Writing/How to Write

UPDATED FEBRUARY 2023 March 4 is National Grammar Appreciation Day. Grammar needs a day, I suppose. We take it for granted until somebody points out a grammatical error. And even then, do we actually appreciate it? Not really. That's in part because we don't really...

3 easy fixes to make writing stronger

by Margot Carmichael Lester | May 26, 2020 | Writing/How to Write

Sweating the small stuff can have big benefits. Here are a few small fixes you can deploy immediately to give your writing more impact and make you a more effective communicator: Revise for consistency. Make decisions -- based on your corporate style or...

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