Our new whitepaper, THE CASE FOR GOOD WRITING: Why readability is too important to leave to a formula, is now available for download here. The paper shows why these formulae often result in bad writing that's not appropriate for the audience. It also offers tools to increase readability in a more authentic and effective way. Give it a read and let us know what you think.

Here are links to our other whitepapers on writing:

We’re all in this together (and we hate it)
What is good writing?

We don’t just write about this stuff, we can train you in it, too. Check out our workshops here, and then let me know if you'd like to schedule one.